A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all MASTER’S THESIS DIGITAL MARKETING IN BUSINESS-TO-BUSINESS MARKETS: CASE OF DANFOSS MICRO PLATE TECHNOLOGY Ljubljana, May IVAN TEMOVSKI. AUTHORSHIP STATEMENT The undersigned Ivan Temovski, a student at the University of Ljubljana, Faculty of Economics, (hereinafter: FELU), declare that I am the author of the master’s thesis entitled Marketing mix application: A closer look at Facebook. Interesting Marketing Research Topics for College Students. Although there are many marketing strategies, the way they are employed by marketers differ. Here are some interesting marketing research topics that will make your lecturer award you more marks
Marketing Dissertation Topics - Research Prospect
Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology. To help in the preparation of your marketing dissertation, master marketing thesis, this article suggests marketing dissertation topics that you could base your research on.
These subject areas include relationship marketing, branding, direct marketing, international marketing including influencer marketingsocial listening, consumer psychology, online marketing, master marketing thesis, mobile marketing, marketing mix, social networks and marketing ethics. Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement.
This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm.
It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:. Branding is the promise of a company to its customers, master marketing thesis. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands master marketing thesis achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.
Marketing dissertations on branding could be based on the following topics:. The world of direct marketing is changing rapidly, master marketing thesis, as new technologies and social media allows companies to connect directly with the customer.
This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:. For some products and services, cultural considerations can play an important role in how marketers interact with consumers, master marketing thesis.
Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on. Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do.
On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:.
When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums.
Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market master marketing thesis. Some suggestions to base your dissertation on online marketing are as below:. Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.
com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Master marketing thesis are suggestions for dissertation topics in the area of mobile marketing:.
The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:. Social media networks e. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.
The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility CSR programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:.
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Thesis pitch MSc Marketing
, time: 1:57What are the hottest master's thesis topics on digital marketing? - Quora
A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all May 19, · Answer (1 of 4): The hottest masters thesis topic on Digital Marketing 1) Artificial Intelligence: AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and the continuous support of my Masters research, for his patience, motivation, and immense knowledge. His guidance helped me during the time of research and writing of this thesis. I could not have imagined having a better advisor and mentor for my study. Besides my advisor, I would also like to thank Mr. Chumo for patiently guiding me in the
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